Branded Content / PGA TOUR × Melin: Jake Knapp
The Life: Jake Knapp started as a concept in development; Melin was a brand-new PGA TOUR partner coming in with a modest budget for a feature of this caliber.
We built the production around what they could spend so a first-time partner got a premium result, protecting both the relationship and a show already in our pipeline.
Role
Field Producer
Post Producer
1.57 M
VIEWS
20.9 K
ENGAGEMENTS
1.6 K
SHARES
Branded Content /Adobe Presents: The Life – Sahith Theegala
A feature built on family only works if the family lets you in.
I spent the time to connect with Sahith and his parents on a personal and cultural level, and you can feel it in the footage: they're relaxed, they're open, they're telling you the real thing instead of the polished version.
Because of the trust I was able to foster, this piece was a story instead of a profile.
Aired on CBS.
Role
Field Producer
Camera Operator
Post Producer
159K
VIEWS
Branded Content / Sweet D by Daniella Correa
A product launch video for Sweet D by Daniella Correa, an independent vegan lip line.
One of my early non-sports projects and proof that the storytelling instinct is the same whether the subject is an athlete or a beauty founder.
Role
Director
Lead Field Producer
Post Producer / Editor
13.7K
LIKES
Branded Content / National Stuttering Association
Created for the National Stuttering Association, this video marks International Stuttering Awareness Day by celebrating the voices and resilience of people who stutter.
As post-producer and editor, I shaped the storytelling in the edit which resulted in the organization's highest-performing video to date, with over 30K views on Instagram.
Role
Post Producer
Editor
32.3K
VIEWS